Minnesota and Wisconsin Real Estate Brokerage
Red Key Realty delivers expert real estate services in Minnesota and Wisconsin. Whether buying or selling, our experienced team provides professional guidance, market expertise, and personalized support to achieve your goals efficiently. Contact us today to get started.
OUR AGENTS
Jake Rivard
651-604-7300
[email protected]
Tangi Schaapveld
(651) 491-2725
[email protected]
Cathie Lunzer
(612) 205-2256
[email protected]
Kim Woehl
651-214-1459
[email protected]
Ben Elfelt
651-788-6366
[email protected]
Larry O'Connell
651-319-2936
[email protected]
Buying
Whether you are a first-time homebuyer or an experienced investor, our agents are dedicated to making your purchase smooth, informed, and successful. Here is how Our Process works.Onboarding: We take the time upfront to meet with you, understand your needs, define your search criteria, and set clear goals. We review affordability, get you prequalified with our mortgage experts, and build your custom online search that notifies you the moment new listings match your criteria.House Hunting: We schedule all private in-home tours. The seller is not home and the listing agent is not present — it’s just you and your agent, who represents only your best interests.Negotiations: When you find the right home, we handle all the paperwork and present your strongest offer to get you the best price and terms. We also connect you with our full team of experts: inspectors, lenders, well/septic specialists, appraisers, insurance agents, title examiners, and closing coordinators.Closing: Closing is the final step where ownership transfers to you. You and the seller sign the documents, funds are disbursed, and you get the keys. Your agent first does a final walk-through to ensure the home is in the same condition as when you agreed to buy it. Then our closing team guides you through the paperwork.How Much Does This Cost?
State law requires a signed buyer representation agreement before we can show you any homes. There is no upfront cost. Your agent is paid on commission only if and when you successfully buy a home. The rate is fully negotiable, and most buyers have the seller pay the commission at closing.Contact us today to schedule a free buyer consultation. Let our agents put our local expertise to work for you.
Selling
Whether you are selling your primary home, raw land or an investment property, our experienced agents are committed to achieving the best possible results.When you hire a Red Key Realty agent to sell your home, they will fill three specific roles:
Consultant.
Negotiator.
The Overseer of the Transactional Details.As your consultant, you may notice at your initial meeting that they try to dig a bit deeper with questions to find out what is most important to each client. The end goal is for you to be so outrageously happy with the help we provide you that you’ll gladly introduce your agent to at least two people you really care about before you even close on the sale of your home. This consultant role comes up throughout the process, and no matter whether you are discussing pricing strategy, negotiating a closing date, or debating personal property inclusions, your agent will help you discover your values and stay focused on what is most important to you, so your choices are easy.As your negotiator, your agent will protect your money as if it were their own. When it is time to save you or make you money, they are like a Pit Bull. Money is an emotional issue, and your agent will help you slow the process down for you. Preventing you from being put on the spot by a buyer to make a quick emotional decision. While they will give you the time to take the emotion out of it, they are experts at putting the pressure on the buyers.As the Overseer of the Transactional Details, your agent will dot all the i’s and cross all the T’s. While some of the details do require a degree of specialized knowledge and experience, none of it is landing a rocket on Mars. The difficulty lies in the sheer number of tasks, the number of very small details, and the number of people involved. We call this mess “integrated complexity.” Each transaction is well over 100 digital PDF pages, 100-200 phone calls, emails, and text messages, and upwards of 30-40 people from 14 different industries. One mistake in a seemingly minor area could end up being extremely costly to you.Imagine that selling your home is like flying an airplane across the country; your agent is the pilot and you are the passenger. We may or may not run into turbulence. It's not easy for you to see everything your agent does for you, because you are in the passenger seat. But there are many types of turbulence, and as your pilot, your agent will use their experience to navigate around the storms and follow the smoothest flight plan. They do this by using checklists and leaning on years of experience. We can't promise a turbulence-free trip, but we can promise you that we’ll use our experience and expertise to give you the smoothest flight we can. If we do hit turbulence, we won’t bail out on you. We’ll be your teammate throughout the flight, ensuring you get safely to your destination.One more analogy for you on how Red Key Realty agents help our clients differently from a traditional real estate agent. When you hear “traditional real estate agent,” imagine a taxi driver. When you take a taxi ride, the driver takes you the way they want to, then you get out of the cab and pay. The cab takes off, and you never see the cab driver again. Traditional agents spend 80 to 90 percent of their time looking for new clients and like a cab driver, driving arround looking for their next fare. One of the things you will love about working with your Red Key Realty Agent is that their business is more like a limousine. They invest 80 to 90 percent of their time focusing on making your goals come
true. As a result of operating the business more like a limo service and not a taxi cab, people gladly introduce our agents to their family, friends, and neighbors. After all, the end goal is for you to be so outrageously happy with the help we provide you that you’ll gladly introduce your agent to at least two people you really care about before you even close on the sale of your home.
About
Red Key Realty is a trusted real estate brokerage serving all of Minnesota and Wisconsin. We provide professional, results-driven guidance for buyers and sellers with deep local market knowledge and proven expertise.
Our commitment is simple: deliver exceptional service, maximize your outcomes, and make every transaction smooth and stress-free. Backed by strong negotiation skills and a client-first approach, we help you achieve your real estate goals efficiently.
Contact us today to experience the Red Key difference.